{"id":"W7126336870","doi":"","title":"Proposal of Tim Hortons’ communications strategy when entering the Czech market","year":2009,"lang":"cs","type":"dissertation","venue":"Digital Repository (National Repository of Grey Literature)","topic":"Education, Psychology, and Social Research","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Competitor analysis; Marketing communication; Czech; Key (lock); Plan (archaeology); Marketing research; Theme (computing); Marketing plan; Sales promotion","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaepi_narrow","sts","scholarly_communication"],"consensus_categories":[],"category_scores_codex":[0.001631884,0.0006192127,0.0008047297,0.0004793007,0.002208834,0.001633113,0.002698122,0.00100791,0.00004309065],"category_scores_gemma":[0.001406012,0.0005563155,0.0007145253,0.001031912,0.002190966,0.001553997,0.0001667046,0.001351413,0.000007812379],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0004969704,"about_ca_system_score_gemma":0.004342282,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0004331929,"about_ca_topic_score_gemma":0.0002289866,"domain_scores_codex":[0.9918848,0.001456635,0.002023383,0.0008741731,0.003117307,0.0006437067],"domain_scores_gemma":[0.9886842,0.001565287,0.001960893,0.001353465,0.006128509,0.0003076881],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"qualitative","study_design_gemma":"observational","study_design_scores_codex":[0.003630274,0.01375482,0.09174342,0.003858359,0.005016795,0.0001908306,0.4225913,0.00009463711,0.03741845,0.2831735,0.08533446,0.0531932],"study_design_scores_gemma":[0.00257589,0.002923128,0.6416469,0.008485962,0.0009860011,0.000399314,0.1020809,0.0004325052,0.01325857,0.06592217,0.1573118,0.003976821],"study_design_candidate":"observational","study_design_consensus":null,"genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.2260204,0.007607464,0.00001280671,0.001129997,0.00325651,0.001611729,0.0002932475,0.00007399197,0.7599939],"genre_scores_gemma":[0.8952051,0.0006446826,0.0002034211,0.00004937008,0.001283759,0.0001054432,0.0009455204,0.00005718238,0.1015055],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.6691847,"threshold_uncertainty_score":0.9996888,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.03171334543629499,"score_gpt":0.3728035529017211,"score_spread":0.3410902074654261,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}