{"id":"W7133462578","doi":"","title":"Implementing and managing social media marketing within SMEs","year":2014,"lang":"en","type":"article","venue":"ORBi UMONS","topic":"Digital Marketing and Social Media","field":"Social Sciences","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"Université de Moncton","funders":"","keywords":"Social media; Social media marketing; Digital marketing; The Internet","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["sts"],"consensus_categories":[],"category_scores_codex":[0.005284113,0.000106261,0.0001649683,0.00006051294,0.001549306,0.0003368311,0.0001575482,0.00007338102,0.00006666058],"category_scores_gemma":[0.00459674,0.000112731,0.00005031348,0.0001973719,0.0002906265,0.0001864724,0.0001228162,0.0001389794,0.00001301946],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.00003732828,"about_ca_system_score_gemma":0.00005170083,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0003842402,"about_ca_topic_score_gemma":0.002793309,"domain_scores_codex":[0.9981697,0.0004996592,0.0002025878,0.0002233704,0.0003417252,0.0005629566],"domain_scores_gemma":[0.998472,0.00115636,0.0001149925,0.00007110827,0.00004465102,0.0001408399],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"design_other","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00002372231,0.00003656558,0.03842114,0.00006025525,0.00004097618,0.000008374852,0.1344592,4.274218e-7,0.0001280492,0.2039127,0.007298287,0.6156103],"study_design_scores_gemma":[0.001064331,0.00003898328,0.1534045,0.0002763536,0.0001151265,0.000003014085,0.2155366,0.0003194633,0.00004479312,0.05491273,0.5730813,0.001202885],"study_design_candidate":"design_other","study_design_consensus":null,"genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.4970672,0.00003860355,0.00003621883,0.003517125,0.0004930703,0.0000827669,0.000003595983,0.000159124,0.4986023],"genre_scores_gemma":[0.9973181,0.00004111405,0.000453201,0.0001399422,0.001065967,0.000008449599,0.00000382657,0.00001698825,0.0009524146],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.6144074,"threshold_uncertainty_score":0.9997506,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01706051396624087,"score_gpt":0.2827028178861417,"score_spread":0.2656423039199008,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}