{"id":"W7135047810","doi":"10.4187/respcare.10550488","title":"Book Review: Health Care Marketing: Tools and Techniques, 3rd edition. John L Fortenberry Jr MBA PhD. Sudbury, Massachusetts: Jones & Bartlett. 2010. Hard cover, 311 pages, $74.95.","year":2010,"lang":"en","type":"article","venue":"Respiratory Care","topic":"Marketing and Advertising Strategies","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":false,"ca_institutions":"","funders":"","keywords":"Health care; Patient care; MEDLINE","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"codex-gemma-dda1882f352a","candidate_categories":["metaepi_narrow","insufficient_payload"],"consensus_categories":[],"category_scores_codex":[0.001804906,0.0005955739,0.0007246949,0.0002622006,0.0008198841,0.0008179384,0.0004605218,0.0003388131,0.001031329],"category_scores_gemma":[0.000793683,0.0005710566,0.0002252822,0.0003548727,0.0002157952,0.001608531,0.0002325519,0.0009283392,0.0001408715],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0001236593,"about_ca_system_score_gemma":0.0002326542,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.0001801583,"about_ca_topic_score_gemma":0.0002403154,"domain_scores_codex":[0.996663,0.0001913652,0.0008223593,0.0008826948,0.0006588419,0.0007817897],"domain_scores_gemma":[0.9975107,0.0002124725,0.0006336228,0.0009212227,0.000615815,0.0001061474],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"not_applicable","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00005056855,0.00002403548,0.002297267,0.00790015,0.0000257229,0.00002283257,0.00006246537,6.26782e-7,0.001179097,0.00007262825,0.9644613,0.02390335],"study_design_scores_gemma":[0.0004001629,0.00003182873,0.005835244,0.002979746,0.00009063673,0.000008100418,0.0003781646,0.000002002329,0.0001438111,0.00002408249,0.9894506,0.0006556383],"study_design_candidate":"not_applicable","study_design_consensus":"not_applicable","genre_codex":"review","genre_gemma":"commentary","genre_scores_codex":[0.008499275,0.9294885,0.0001152304,0.009415272,0.003402308,0.002616331,0.0003599949,0.001813323,0.04428982],"genre_scores_gemma":[0.03855082,0.224371,0.005706334,0.6623222,0.04085578,0.001696293,0.005918839,0.001290123,0.01928862],"genre_candidate":"review","genre_consensus":null,"teacher_disagreement_score":0.7051175,"threshold_uncertainty_score":0.9998819,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02288152804121654,"score_gpt":0.2557300973106713,"score_spread":0.2328485692694548,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}