{"id":"W7135189137","doi":"10.48291/sisa.67.2.4","title":"The Battle between Commercial Marketing and Social Marketing","year":2023,"lang":"","type":"article","venue":"Sistema Salute","topic":"Management, Economics, and Public Policy","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"Kellogg's (Canada)","funders":"","keywords":"Consumption (sociology); Social marketing; Marketing mix; Battle; Consumer behaviour","routes":{"ca_aff":true,"ca_fund":false,"ca_venue":false,"about_ca":false,"invisible_to_affiliation_only":false},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0135629,0.001063932,0.001003425,0.003062348,0.006724324,0.02561506,0.001252587,0.01199114,0.04267982],"category_scores_gemma":[0.01680324,0.0003760832,0.0005129009,0.003663004,0.02870454,0.02207009,0.006403199,0.01254774,0.008068133],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.01048039,"about_ca_system_score_gemma":0.008321262,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.003919905,"about_ca_topic_score_gemma":0.004247577,"domain_scores_codex":[0.9834768,0.009858991,0.0004739727,0.001462396,0.003894122,0.0008336789],"domain_scores_gemma":[0.9761846,0.01531176,0.001573591,0.001163069,0.002742226,0.00302471],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"not_applicable","study_design_scores_codex":[0.00003468171,0.00008383979,0.0006388574,0.0004915101,0.00001545414,0.0001263584,0.003267343,0.0001184337,0.0001987699,0.8031714,0.1075401,0.08431312],"study_design_scores_gemma":[0.00002019641,0.00007637237,0.001498761,0.001654028,0.00001107168,0.0002432983,0.006294135,0.0005380051,0.0002158201,0.3000264,0.6893816,0.00004032436],"study_design_candidate":"not_applicable","study_design_consensus":null,"genre_codex":"commentary","genre_gemma":"commentary","genre_scores_codex":[0.004113106,0.0457442,0.006318755,0.5659903,0.006129913,0.0001263544,0.00009930369,0.0002005714,0.3712775],"genre_scores_gemma":[0.4534122,0.08564541,0.009388046,0.2119561,0.02970826,0.0006353511,0.0001684791,0.0005787685,0.2085074],"genre_candidate":"commentary","genre_consensus":"commentary","teacher_disagreement_score":0.04267982,"threshold_uncertainty_score":0.1427782,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.0355626856269777,"score_gpt":0.2527642306850833,"score_spread":0.2172015450581056,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}