{"id":"W7143821619","doi":"10.38140/com.v19i0.1007","title":"Out-of-home advertising media: theoretical and industry perspectives","year":2014,"lang":"","type":"article","venue":"Communitas","topic":"Consumer Retail Behavior Studies","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Advertising research; Native advertising; Advertising account executive; Diversity (politics); Advertising campaign; Key (lock)","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.00336951,0.0008471839,0.0004239949,0.01002988,0.004316692,0.02014149,0.001467763,0.003674361,0.005497731],"category_scores_gemma":[0.003032251,0.0005043215,0.0003575028,0.007962625,0.01849691,0.01309827,0.003264484,0.004071004,0.0009812845],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.006347367,"about_ca_system_score_gemma":0.003432079,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.00503505,"about_ca_topic_score_gemma":0.004572987,"domain_scores_codex":[0.9980076,0.001096141,0.00006304927,0.0002086891,0.0003883278,0.0002362284],"domain_scores_gemma":[0.9925534,0.005890197,0.0005140185,0.0001950589,0.0005489102,0.0002984217],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"theoretical_or_conceptual","study_design_gemma":"theoretical_or_conceptual","study_design_scores_codex":[0.00001030387,0.000082746,0.001207891,0.0002422325,0.000003656227,0.0001797938,0.01440606,0.000166028,0.0001025797,0.9649424,0.001457185,0.01719913],"study_design_scores_gemma":[0.00002284221,0.00008237919,0.006436225,0.004030406,0.00003424486,0.001084899,0.1572032,0.004501104,0.0006650393,0.5587915,0.2670913,0.00005680866],"study_design_candidate":"theoretical_or_conceptual","study_design_consensus":"theoretical_or_conceptual","genre_codex":"other","genre_gemma":"empirical","genre_scores_codex":[0.0975118,0.109634,0.02000403,0.09090174,0.0008228488,0.00009473312,0.0001507498,0.00006197499,0.6808181],"genre_scores_gemma":[0.8994074,0.07874918,0.005275391,0.005091686,0.001493275,0.0001686807,0.000095733,0.00003683062,0.009681802],"genre_candidate":"empirical","genre_consensus":null,"teacher_disagreement_score":0.02014149,"threshold_uncertainty_score":0.04605365,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.02362743605487562,"score_gpt":0.2647985623327008,"score_spread":0.2411711262778252,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}