{"id":"W7152094997","doi":"10.14710/jiab.2024.40203","title":"THE EFFECT OF SOCIAL MEDIA AND VIRAL MARKETING TOWARD PURCHASE DECISION AT SHOPEE","year":2024,"lang":"","type":"article","venue":"Jurnal Ilmu Administrasi Bisnis","topic":"Consumer Behavior and Marketing Influence","field":"Business, Management and Accounting","cited_by":0,"is_retracted":false,"has_abstract":true,"ca_institutions":"","funders":"","keywords":"Quarter (Canadian coin); Respondent; Viral marketing; Social media; Revenue; Sample (material); Social media marketing; Data collection","routes":{"ca_aff":false,"ca_fund":false,"ca_venue":false,"about_ca":true,"invisible_to_affiliation_only":true},"retraction":null,"screen":null,"direct_labels":[],"prediction":{"model_version":"metacan-v3-hybrid-931329e0061c","candidate_categories":[],"consensus_categories":[],"category_scores_codex":[0.0006941331,0.000151099,0.0001209346,0.0005881257,0.0004247678,0.001241411,0.00009281583,0.0002556586,0.00440583],"category_scores_gemma":[0.004123725,0.00008592819,0.0002669313,0.0003276461,0.0003560754,0.0004443725,0.0003549938,0.0004342594,0.0003345123],"about_ca_system_candidate":false,"about_ca_system_consensus":false,"about_ca_system_score_codex":0.0004201434,"about_ca_system_score_gemma":0.0004039592,"about_ca_topic_candidate":false,"about_ca_topic_consensus":false,"about_ca_topic_score_codex":0.003537508,"about_ca_topic_score_gemma":0.004995494,"domain_scores_codex":[0.9992861,0.0003194469,0.00003455937,0.00005471428,0.0001962067,0.0001089582],"domain_scores_gemma":[0.9946349,0.003122727,0.001002001,0.0001077231,0.0005214213,0.0006112169],"domain_codex":null,"domain_gemma":null,"domain_candidate":null,"domain_consensus":null,"study_design_codex":"observational","study_design_gemma":"observational","study_design_scores_codex":[0.0002203311,0.0005074476,0.9749939,0.00004984423,0.000057028,0.0002970367,0.002823179,0.0001521149,0.001356478,0.000612256,0.0002848516,0.01864544],"study_design_scores_gemma":[0.000007519137,0.0002830691,0.989077,0.00002690963,0.00003822818,0.0001290171,0.006423132,0.00151511,0.0008162437,0.0002581014,0.001411601,0.00001406528],"study_design_candidate":"observational","study_design_consensus":"observational","genre_codex":"empirical","genre_gemma":"empirical","genre_scores_codex":[0.9965856,0.0000525934,0.00006623013,0.00009966757,0.000003519629,0.000009466373,0.00002202136,0.000001506625,0.003159306],"genre_scores_gemma":[0.999178,0.0000617715,0.00007637742,0.00001589622,0.000005271077,0.000003344259,0.00001793865,8.748984e-7,0.0006405339],"genre_candidate":"empirical","genre_consensus":"empirical","teacher_disagreement_score":0.00440583,"threshold_uncertainty_score":0.01473898,"prediction_status":"machine_predicted_unvalidated"},"machine_scores":{"provisional":true,"baseline":true,"maturity_gate_passed":false,"score_opus":0.01415893661788089,"score_gpt":0.2781823966856397,"score_spread":0.2640234600677588,"validation_status":"score_only:v0-immature-baseline","note":"Baseline scores from an immature model (maturity gate not passed). Scores rank; they never assert a category."}}