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Record W135730772 · doi:10.4135/9781483349466

Social Marketing to Protect the Environment: What Works

2012· book· en· W135730772 on OpenAlexaboutno aff
Doug McKenzie‐Mohr

Bibliographic record

Venuenot available
Typebook
Languageen
FieldAgricultural and Biological Sciences
TopicFood Waste Reduction and Sustainability
Canadian institutionsnot available
Fundersnot available
KeywordsYardWildlifeEngineeringGreenhouse gasEnvironmental planningGeographyEcology

Abstract

fetched live from OpenAlex

Foreword Preface Section I: Introduction Chapter 1: Introduction: Fostering Sustainable Behavior Section II: Influencing Behaviors in the Residential Sector Chapter 2: Reducing Waste The Problem Potential Behavior Solutions Case: No Junk Mail (Bayside, Australia) Case: Decreasing Use of Plastic Bags and Increasing Use of Reusable Ones (Ireland) Case: Increasing Curbside Recycling of Organics (Halifax, Nova Scotia) Other Notable Programs Summary Questions for Discussion References Chapter 3: Protecting Water Quality The Problem Potential Behavior Solutions Case: Influencing Natural Yard Care (King County, Washington) Case: Scooping the Poop (Austin, Texas) Other Notable Programs Summary Questions for Discussion References Chapter 4: Reducing Emissions The Problem Potential Behavior Solutions Case: Anti-Idling: Turn it Off (Toronto, Canada) Case: TravelSmart (Adelaide, South Australia) Other Notable Programs Questions for Discussion Summary References Chapter 5: Reducing Water Use The Problem Potential Behavior Solutions Case: Reducing Water Use (Durham Region, Canada) Case: Ecoteams (United States, Netherlands, United Kingdom) Other Notable Programs Summary Questions for Discussion References Chapter 6: Reducing Energy Use The Problem Potential Behavior Solutions Case: The One Tonne Challenge to Reduce Greenhouse Gas Emissions (Canada) Case: ecoENERGY to Promote Home Energy Efficiency (Canada) Other Notable Programs Summary Questions for Discussion References Chapter 7: Protecting Fish and Wildlife Habitats The Problem Potential Behavior Solutions Case: Reducing Deliberate Grass Fires (Wales, United Kingdom) Case: Planting Eastern Shore Natives (Virginia) Case: Seafood Watch: Influencing Sustainable Seafood Choices (United States) Other Notable Programs Summary Questions for Discussion References Section III: Influencing Behaviors in the Commerical Sector Chapter 8: Reducing Waste The Problem Potential Behavior Solutions Case: Green Dot, Europe's Packaging Waste Reduction Case: Fork It Over: Reusing Leftover Food (Portland, Oregon) Case: Anheuser-Busch: An EPA WasteWise Hall of Fame Member Other Notable Programs Summary Questions for Discussion References Chapter 9: Protecting Water Quality The Problem Potential Behavior Solutions Case: Chuyen Que Minh, Reducing Insecticide Use Among Rice Farmers (Vietnam) Case: Dirty Dairying (New Zealand) Other Notable Programs Summary Questions for Discussion References Chapter 10: Reducing Emissions The Problem Potential Behavior Solutions Case: Bike Sharing Programs Case: ATT's & Nortel's Telework Programs (United States, Canada) Other Notable Programs Summary Questions for Discussion References Chapter 11: Reducing Water Use The Problem Potential Behavior Solutions Case: Conserving Water in Hotels (Seattle, Washington) Case: Fighting the Water Shortage Problem in Jordan Other Notable Programs Summary Questions for Discussion References Chapter 12: Reducing Energy Use The Problem Potential Behavior Solutions Case: Using Prompts to Turn Off Lights (Madrid, Spain) Case: Norms-based Messaging to Promote Hotel Towel Reuse (California) Other Notable Programs Summary Questions for Discussion References Chapter 13: Concluding Thoughts and Recommendations

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.015
metaresearch head score (Gemma)0.034
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Other · Consensus signal: none
Teacher disagreement score0.064
Threshold uncertainty score0.214

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0150.034
Meta-epidemiology (narrow)0.0010.000
Meta-epidemiology (broad)0.0020.002
Bibliometrics0.0030.004
Science and technology studies0.0030.005
Scholarly communication0.0140.011
Open science0.0020.003
Research integrity0.0080.006
Insufficient payload (model declined to judge)0.0640.010

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.020
GPT teacher head0.211
Teacher spread0.192 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designNot applicable
Domainnot available
GenreOther

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations98
Published2012
Admission routes1
Has abstractyes

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