The Effectiveness of Bumiputra SME Food Product Packaging in the Malaysian Customers' Perception/L'EFFICACITÉ DE L'EMBALLAGE DES PRODUITS ALIMENTAIRES DES PME BUMIPUTRA DANS LA PERCEPTION DES CONSOMMATEURS MALAISIENS
Why this work is in the frame
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Bibliographic record
Abstract
Abstract: The effectiveness of food packaging design and the role of product packaging as a vehicle for consumers’ perception is an issue that is globally discussed. The purpose of this study is to examine the effectiveness of Bumiputra’s SME food product packaging in relation to Malaysian customers’ perception. Effectiveness of packaging is very important for Bumiputra’s SME as this phenomenon was found in the previous study to contribute to the increase of sales return. This study is currently important because effective food packaging is one of the problems that arise among Bumiputra’s SME especially in enhancing high sales and pinfiltration strategy in the global market. To achieve effectiveness of food product packaging goals, knowledge about consumer psychology is important. Bumiputra’s SME need to understand consumer responses to their packaging method employed, in order to increase their sales. This paper also seek to discuss the need to understand consumers’ perception in order to correctly design the packaging with suitable color, typography and convenient of usage to the customers. Four independent variables were chosen related to design and graphical form, color, typography, and convenient of usage. This study will reports on the findings of 100 Malaysian customers randomly chosen to response on the questionnaires at the SME Expo in Seberang Jaya which are held twice a year. The evaluation of Malaysian customers’ perception holds importance to those Bumiputra’s SME who have been able to understand the right food packaging in the eyes of their customers.Key words: Effectiveness of SME product packaging; Malaysian customers’ perception; Color; Design and graphical form; Typography; Convenient of usageResume: L'efficacite de la conception de l'emballage des produits alimentaires et le role de l'emballage du produit en tant qu’un vehicule pour la perception des consommateurs est une question en discussion generale. Le but de cette etude est d'examiner l'efficacitede l'emballage des produits alimentaires des PME Bumipoutra par rapport a la perception des consommateurs malaisiens. L’efficacite de l'emballage est tres importante pour les PME Bumiputra, parce que l’on a constate dans l'etude precedente qu’elle peut affecter les retours de vente. Cette etude est d’une importance actuelle, car l’emballages alimentaire efficace est l'un des problemes qui se posent au sein des PME Bumiputra et plus precisement dans le renforcement de vente et dans la strategie d’infiltration sur le marche mondial. Les connaissances de la psychologie des consommateurs sont importantes pour atteindre des objectifs d'efficacite de l’emballage des produits alimentaires. Les PME Bumiputra ont besoin de comprendre les avis des consommateurs sur leur methode de l’emballage, afin d'augmenter leurs ventes. Cet article tente egalement de discuter de la necessite de comprendre la perception des consommateurs afin de realiser un bon designe avec une couleur appropriee, une typographie pertinente et une utilisation commode pour les clients. Quatre variables independantes liees a la conception ont ete choisies: la forme graphique, la couleur, la typographie et l'utilisation pratique. Cette etude presente les resultats de 100 clients malaisiens choisis au hasard pour repondre a des questionnaires a l'Expo des PME a Seberang Jaya qui a lieu deux fois par an. L'evaluation de la perception des consommateurs malaisiens revet d’une importance pour les PME Bumiputra qui sont capables de comprendre le juste emballage des produits alimentaires dans les yeux de leurs clients.Mots cles: Efficacite de l'emballage des produits alimentaires des PME; Perception des consommateurs malaisiens; Couleur; Design et forme graphique; Typographie; Utilisation pratique
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Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.005 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.003 |
| Science and technology studies | 0.004 | 0.011 |
| Scholarly communication | 0.001 | 0.002 |
| Open science | 0.001 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it