Promoting the Websites of Community-Based Organisations
Bibliographic record
Abstract
Community-based organisations (CBOs) are a widely diverse group of organisations that exist to benefit their membership or promote a wider cause. CBOs are increasingly using websites to assist in carrying out their functions. This paper examines the practices of 35 CBOs from Australia, New Zealand and the UK from the viewpoint of how they use offline and online strategies for website promotion. CBOs employed a mix of offline and online promotion strategies – which appeared to relate to the operations of different types of CBOs. There was a level of sophistication that was not expected by the authors. Another interesting result that emerged from the study was that there was a degree of uncertainty as to how social networking websites fit into the web presence of CBOs. --Australian and New Zealand Marketing Academy (ANZMAC) Conference 2010 held, Canterbury, New Zealand, 29 November - 1 December 2010. Theme: ‘Doing More with Less'
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.002 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.002 | 0.001 |
| Science and technology studies | 0.002 | 0.003 |
| Scholarly communication | 0.007 | 0.005 |
| Open science | 0.001 | 0.003 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.009 | 0.003 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".