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Record W180250417 · doi:10.1177/147078530304500405

Response Order Effects - How Do People Read?

2003· article· en· W180250417 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

aboutThe title or abstract carries a Canadian signal from the geographic lexicon.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueInternational Journal of Market Research · 2003
Typearticle
Languageen
FieldSocial Sciences
TopicPsychology of Social Influence
Canadian institutionsnot available
Fundersnot available
KeywordsOrder (exchange)Quarter (Canadian coin)Context (archaeology)JumpMarketingAdvertisingPsychologyCognitive psychologyComputer scienceBusinessHistoryFinance

Abstract

fetched live from OpenAlex

This paper outlines the results from an experiment examining response order effects with visually presented lists. In particular it examines the implications of the practical response adopted by most market research agencies - to use normal and reversed show cards. The conclusion is that for most questions the effect is likely to be present, but relatively small, and dependent on the extent of context effects. That is, it appears more important to ensure that the most likely responses are not grouped at either end of the show list. The study also identified that a quarter of respondents do not actually read the lists they are presented with in interviews from top to bottom, and significant minorities ‘jump around’ lists looking for eye-catching words or phrases. This clearly has implications for interpreting ‘primacy’ effects and for the design and physical appearance of lists.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.023
metaresearch head score (Gemma)0.035
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMetaresearch, Insufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: Not applicable
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.243
Threshold uncertainty score0.999

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0230.035
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0000.001
Scholarly communication0.0000.000
Open science0.0010.000
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0020.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.058
GPT teacher head0.478
Teacher spread0.419 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it