The Day of the Week Effect in Consumer Behavior: Analyzing Utilitarian and Hedonistic Consumer Modes
Why this work is in the frame
A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.
Bibliographic record
Abstract
Marketing research has long acknowledged that consumers act differently around traditional holidays and family occasions. Further, the seasonal nature of consumption is well documented. Retailing and other fields of research have acknowledged that the day of the week impacts the behaviors of individuals. The finance literature, for example, has long noted the presence of a day of the week effect within the investment sector. Using daily U.S. website activity by 10 million internet users per day over a two year period, this study finds evidence of a day of the week effect in consumer behavior over 16 of 18 industries studied using Ordinary Least Squares (OLS) regression. Ten of the industries were found to be weekend dominant. Six industries experienced weekday spikes in activity. Using qualitative analysis methods, a model of utilitarian and hedonistic consumer behavior, based on the day of the week effect, is presented.
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Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.003 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.000 | 0.000 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it