Interaction effects and combinatorial rules governing Protection Motivation Theory variables: a new model
Bibliographic record
Abstract
In this article we provide a review of Protection Motivation Theory with a focus on the interaction effects and combinatorial rules, in order to resolve conflicting findings in the literature. Our review suggests that perceived cost is the main driver of persuasion. We propose that consumers use a combination of decision-making strategies, with an initial use of the elimination by aspects rule followed by the weighted additive rule. In the proposed model, consumers rank the variables and set minimum cut-offs. A weighted additive relationship takes place only when and if the minimum cut-off levels for variables are met. This analysis helps explain inconsistent findings from the literature and adds insight into the decision-making process involved when consumers consider whether or not to follow a particular recommended health behavior.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.007 | 0.016 |
| Meta-epidemiology (narrow) | 0.002 | 0.001 |
| Meta-epidemiology (broad) | 0.003 | 0.004 |
| Bibliometrics | 0.003 | 0.002 |
| Science and technology studies | 0.001 | 0.005 |
| Scholarly communication | 0.006 | 0.006 |
| Open science | 0.003 | 0.003 |
| Research integrity | 0.003 | 0.004 |
| Insufficient payload (model declined to judge) | 0.020 | 0.002 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".