Bibliographic record
Abstract
Information and communication technologies (ICTs) are a driving force behind major economic, social, and cultural shifts from the modern to the postmodern, from local to global markets, from production to consumption, and from industrial to informational economies. While much has been written about the relationship between marketing and technology, most of the work regards marketing as an a priori category onto which new technologies are simply overlaid as they come along. These instrumentalist—functionalist views of ICTs in marketing are not particularly well suited when—as in macromarketing— the focus is on marketing systems and consumption systems. The present collection of articles provides one of the most insightful one-stop learning shops of the changing character of markets in the information age. From the fractal views of the ethical economy and its emergent collaborative production-provisioning-consumption system to the realities of the persistent digital divide in the age of the mobile phone, articles in this issue touch on important elements of marketing in the age of information. We invite you to enter and enrich these discussions.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.004 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.001 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.002 | 0.010 |
| Scholarly communication | 0.008 | 0.011 |
| Open science | 0.001 | 0.003 |
| Research integrity | 0.002 | 0.002 |
| Insufficient payload (model declined to judge) | 0.019 | 0.002 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".