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Record W2035533547 · doi:10.1108/10878571011029046

Design thinking: achieving insights via the “knowledge funnel”

2010· article· en· W2035533547 on OpenAlexaff
Roger Martin

Bibliographic record

VenueStrategy and Leadership · 2010
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicCompetitive and Knowledge Intelligence
Canadian institutionsUniversity of Toronto
Fundersnot available
KeywordsOriginalityFunnelValue (mathematics)Computer scienceBalance (ability)EpistemologyCertaintyAntecedent (behavioral psychology)HeuristicKnowledge managementManagement scienceArtificial intelligencePsychologyEconomicsEngineeringSocial psychologyCreativity

Abstract

fetched live from OpenAlex

Purpose The purpose of this paper is to explain how, in the future, the most successful business innovation efforts will balance analytical mastery and intuitive originality in a dynamic interplay that the author calls “design thinking.”” Design/methodology/approach As a useful way to think about how to do this the paper takes the reader step‐by‐step through the “knowledge funnel” concept. Findings Design thinking empowers the design of business, the directed movement of a business through the knowledge funnel – from mystery to heuristic to algorithm – and then the utilization of the resulting efficiency to tackle the next mystery and the next and the next. Practical implications The apaper suggests that the velocity of movement through the knowledge funnel, powered by design thinking, is the most powerful formula for competitive advantage in the twenty‐first century. Originality/value The paper has a radical thesis: to advance knowledge, we must turn away from our standard definitions of proof – and from the false certainty of the past – and instead stare into the mystery of what could be.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.052
metaresearch head score (Gemma)0.055
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Theoretical or conceptual · Consensus signal: Theoretical or conceptual
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.052
Threshold uncertainty score0.277

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0520.055
Meta-epidemiology (narrow)0.0010.001
Meta-epidemiology (broad)0.0010.002
Bibliometrics0.0050.002
Science and technology studies0.0050.048
Scholarly communication0.0190.028
Open science0.0030.011
Research integrity0.0040.005
Insufficient payload (model declined to judge)0.0070.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.135
GPT teacher head0.267
Teacher spread0.132 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designTheoretical or conceptual
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations117
Published2010
Admission routes1
Has abstractyes

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