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Record W2044670736 · doi:10.1509/jmkr.47.4.738

Categorization Effects in Value Judgments: Averaging Bias in Evaluating Combinations of Vices and Virtues

2010· article· en· W2044670736 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueJournal of Marketing Research · 2010
Typearticle
Languageen
FieldMedicine
TopicConsumer Attitudes and Food Labeling
Canadian institutionsKellogg's (Canada)
Fundersnot available
KeywordsCategorizationPsychologyVirtueSocial psychologyValue (mathematics)CalorieCognitive psychologyStatisticsComputer scienceEpistemologyMathematicsArtificial intelligenceMedicine

Abstract

fetched live from OpenAlex

How do consumers evaluate combinations of items representing conflicting goals? In this research, the authors examine how consumers form value judgments of combinations of options representing health and indulgence goals, focusing on how people estimate the calorie content of such options. The authors show that when evaluating combinations of healthy (virtue) and indulgent (vice) options, consumers tend to systematically underestimate the combined calorie content, such that they end up averaging rather than adding the calories contained in the vice and the virtue. The authors attribute this bias to the qualitative nature of people's information processing, which stems from their tendency to categorize food items according to a good/bad dichotomy into virtues and vices. The authors document this averaging bias in a series of four empirical studies that investigate the underlying mechanism and identify boundary conditions.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.024
metaresearch head score (Gemma)0.012
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMetaresearch
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.116
Threshold uncertainty score0.996

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0240.012
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.082
GPT teacher head0.433
Teacher spread0.351 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it