Bibliographic record
Abstract
This article tests Dallas Smythe’s thesis of the audience commodity against emergent marketing paradigms and commercial models organized around interactive television. Television technologies, including various internet-connected content delivery platforms, increasingly combine the technical and administrative infrastructure to support direct conversion of viewers into consumers of the products displayed in advertisements and programs. Through a broad reading of the audience commodity it is suggested herein that, contrary to most appraisals, Smythe recognized audiences as both economic products and social products—people living as producers and consumers in capitalism. Smythe’s thesis has particular currency in relation to an interactive television storefront because the essence of the audience commodity resides in the capacity of viewers to consume branded goods and services. This argument is ever more salient as ongoing developments in database marketing and electronic commerce illustrate that advertiser-supported television manufactures consumers as economic and social products within a nearly ubiquitous digitized marketplace.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.003 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.002 | 0.001 |
| Scholarly communication | 0.005 | 0.003 |
| Open science | 0.001 | 0.002 |
| Research integrity | 0.002 | 0.001 |
| Insufficient payload (model declined to judge) | 0.282 | 0.091 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".