Chinese Cultural Values: Their Implications for Travel and Tourism Marketing
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Conceptual framework of Chinese cultural values and its implications for tourism marketing; domain scholarship.
This paper develops a framework for Chinese cultural values in tourism marketing, not research.
Tourism marketing framework on Chinese cultural values, not science of science.
Abstract
Abstract The influence of cultural values on behavior has been well documented (Adler and Graham, 1989; Hofstede, 1980). However, very limited research has been reported on the linkages between cultural values of the Chinese people and their preferences and expectations as consumers. The China market, with one quarter of the world population, has been recognized as the market with the greatest buying potential for the 21st century. This paper aims to highlight and discuss the dominant Chinese cultural values and their implications for travel and tourism marketing. A conceptual framework of dominant Chinese cultural values is presented and it is followed by a discussion of the cultural attributes of the framework with possible marketing implications for each attribute for the hospitality and tourism industry. Based on the framework, hypotheses are presented to stimulate future research. Key Words: CulturevaluesChinesetourism marketing
Stored with the screening record, where it is evidence for the labels above.
The record
- Venue
- Journal of Travel & Tourism Marketing
- Topic
- Customer Service Quality and Loyalty
- Field
- Business, Management and Accounting
- Canadian institutions
- —
- Funders
- —
- Keywords
- TourismMarketingChinaHospitalityCultural valuesHofstede's cultural dimensions theoryConceptual frameworkPopulationBusinessQuarter (Canadian coin)AdvertisingConsumer behaviourDestination marketingSociologyDestinationsPolitical scienceGeographySocial science
- Has abstract in OpenAlex
- yes