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Record W2056674322 · doi:10.1177/0276146703023001007

The Development of Marketing in the Canadian Museum Community, 1840-1989

2003· article· en· W2056674322 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

aboutThe title or abstract carries a Canadian signal from the geographic lexicon.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueJournal of Macromarketing · 2003
Typearticle
Languageen
FieldArts and Humanities
TopicMuseums and Cultural Heritage
Canadian institutionsnot available
Fundersnot available
KeywordsPoliticsPublic Sector MarketingContext (archaeology)Public relationsMacromarketingWork (physics)Political scienceSociologyMarketingInfluencer marketingMarketing managementBusinessRelationship marketingHistoryEngineeringLaw

Abstract

fetched live from OpenAlex

Since the late 1960s, marketers have increasingly been interested in the application of marketing theories and practices to nonprofit and public organizations, including museums and art galleries. Although there has been some attempt on the part of marketing academics to understand the nature of museums and conduct research within museum environments, much of this work has failed to recognize the political context of museums and has tended to adopt an American or European focus. Canadian museums differ from their counterparts in the United States and Britain in the emphasis they place on the marketing of an idea: the sovereign nation. This article takes a chronological approach, detailing the social, economic, and political influences that have effected the development of marketing strategies from the beginning of the museum community in Canada in the early 1800s through the end of the 1980s.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.018
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesScience and technology studies
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.771
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0180.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0020.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.048
GPT teacher head0.244
Teacher spread0.196 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it