The Development of Marketing in the Canadian Museum Community, 1840-1989
Bibliographic record
Abstract
Since the late 1960s, marketers have increasingly been interested in the application of marketing theories and practices to nonprofit and public organizations, including museums and art galleries. Although there has been some attempt on the part of marketing academics to understand the nature of museums and conduct research within museum environments, much of this work has failed to recognize the political context of museums and has tended to adopt an American or European focus. Canadian museums differ from their counterparts in the United States and Britain in the emphasis they place on the marketing of an idea: the sovereign nation. This article takes a chronological approach, detailing the social, economic, and political influences that have effected the development of marketing strategies from the beginning of the museum community in Canada in the early 1800s through the end of the 1980s.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.004 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.004 | 0.006 |
| Science and technology studies | 0.019 | 0.008 |
| Scholarly communication | 0.008 | 0.002 |
| Open science | 0.001 | 0.003 |
| Research integrity | 0.001 | 0.002 |
| Insufficient payload (model declined to judge) | 0.008 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".