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The Means and End of Greenwash

2015· article· en· 1,336 citations· W2103967303 on OpenAlex· 10.1177/1086026615575332

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Canadian affiliationAn author listed a Canadian institution. This is the only route the usual frame has.

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Opus teacher head0.008
GPT teacher head0.172
Teacher spread
0.163 · how far apart the two teachers sit on this one work
Validation status
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Abstract

Corporate claims about environmental performance have increased rapidly in recent years, as has the incidence of greenwash, that is, communication that misleads people into forming overly positive beliefs about an organization’s environmental practices or products. References to greenwash in the literature have grown rapidly since the term was introduced more than 2 decades ago, with a sharp increase in articles since 2011. We review and synthesize this fragmented and multidisciplinary literature, showing that greenwash is a broad umbrella term that encompasses a variety of specific forms of misleading environmental communication. More research is needed that identifies and catalogues the varieties of greenwash, theorizes and models their mechanisms drawing on existing social science research, and measures their impacts on corporate performance and social welfare.

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The record

Venue
Organization & Environment
Topic
Environmental Sustainability in Business
Field
Business, Management and Accounting
Canadian institutions
Queen's University
Funders
Keywords
Variety (cybernetics)Multidisciplinary approachTerm (time)Public economicsWelfarePositive economicsPublic relationsBusinessEconomicsMarketingSociologyPolitical scienceSocial scienceComputer scienceLaw
Has abstract in OpenAlex
yes