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Record W2116465341 · doi:10.5539/ijms.v3n1p147

The Effect of Internal Marketing on Organizational Commitment from Market-Orientation Viewpoint in Hotel Industry in Iran

2011· article· en· W2116465341 on OpenAlexvenueno aff
Mehdi Abzari, Hassan Ghorbani, Fatima Madani

Bibliographic record

VenueInternational Journal of Marketing Studies · 2011
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicCustomer Service Quality and Loyalty
Canadian institutionsnot available
Fundersnot available
KeywordsOrganizational commitmentBusinessMarketingMarket orientationInternal marketingSample (material)Order (exchange)Business administrationPsychologySocial psychology

Abstract

fetched live from OpenAlex

Purpose of the present study is to recognize how internal marketing affects organizational commitment. In thisresearch we have used a questionnaire with thirty questions in order to study a one hundred sample of hotelmanagers and administrators in Isfahan province. In this regard, a model has been designed to show the effect ofinternal marketing on organizational commitment based on research literature which is tested by means ofLISREL software. According to the obtained results of the questionnaire's data analysis, it has been determinedthat internal marketing affects organizational commitment directly and indirectly through market orientation. Itmeans that factors of internal marketing influence market orientation directly and then market orientation affectsorganizational commitment. Effects of these factors are significant on organizational commitment directly.Amount of goodness indexes (AGFI= 0.96, GFI= 0.99) shows suitability of the model.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.003
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.007
Threshold uncertainty score0.013

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0010.003
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.000
Science and technology studies0.0010.001
Scholarly communication0.0010.000
Open science0.0000.001
Research integrity0.0000.001
Insufficient payload (model declined to judge)0.0030.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.032
GPT teacher head0.292
Teacher spread0.261 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations84
Published2011
Admission routes1
Has abstractyes

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