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Record W2125388991 · doi:10.5430/jms.v3n4p84

A Theory on Fashion Consumption

2012· article· en· W2125388991 on OpenAlexvenueno aff
Fang Ma, Huijing Shi, Lihua Chen, Yiping Luo

Bibliographic record

VenueJournal of Management and Strategy · 2012
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicConsumer Behavior in Brand Consumption and Identification
Canadian institutionsnot available
Fundersnot available
KeywordsConsumption (sociology)Fashion designConnotationVeblen goodDenotation (semiotics)ClothingConspicuous consumptionFashion industryConsumer behaviourAdvertisingMarketingFast fashionBusinessEconomicsMicroeconomicsAestheticsArt

Abstract

fetched live from OpenAlex

Both the theory of top-down penetration of fashion consumption (Veblen - Simmel model) and the theory of bottom-up fashion consumption have been found consistent with the consumer behavior in the China’s fashion consumer market and the trend of such behavior keeps growing. Therefore, it is necessary to carry out a study on fashion consumption to meet the needs of the development of real life and fashion consumption. Firstly, we describe the content of fashion consumption, discuss the connotation and main features of fashion and analyze the relationship among fashion, innovation, classic and prevalence; namely, innovation is the pioneer of fashion while the classic is the denotation of faded fashion and prevalence is the continuance of fashion. Secondly, we examine the psychological motivations and behavioral mechanisms of fashion consumption, pointing out that the psychological motivations of fashion consumption is showing-off and it is of symbolic significance. The general characteristics of fashion buyers and consumer characteristics including the elegant fashion, the popular fashion, the cool fashion and the Bobos fashion are presented. We put forward a decision-making process in fashion consumption according to the influence of fashion, the extent of consumer involvement and the purchase decision time. Finally, by analyzing the fashion consumption behavior of the Chinese consumers, we point out that the core of the cool fashion or the Bobo fashion is actually not materialism and both cool fashion and Bobo fashion will have a profound influence in the fashion consumption in the future.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.001
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Theoretical or conceptual · Consensus signal: Theoretical or conceptual
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.011
Threshold uncertainty score0.038

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0010.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.001
Bibliometrics0.0020.002
Science and technology studies0.0020.007
Scholarly communication0.0030.005
Open science0.0010.001
Research integrity0.0010.002
Insufficient payload (model declined to judge)0.0110.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.049
GPT teacher head0.272
Teacher spread0.223 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designTheoretical or conceptual
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations21
Published2012
Admission routes1
Has abstractyes

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