A Model for Optimally Promoting Application Diffusion on Facebook
Bibliographic record
Abstract
Facebook, the leading social networking site, has opened its platform to developers and allow them to publishapplications. Subsequently, numerous Facebook applications of various types were designed and deployed.Despite a huge portion of applications without business context, there exist a substantially increasing number ofapplications tailored specifically for marketing and advertising. From a business perspective, a Facebookapplication possesses the advantages of low development costs and strong word-of-mouth effect, which providean ideal alternative to traditional advertising formats. This paper utilizes the well-known Bass model forforecasting product diffusion, and proposes its adaptation to produce an optimal promotion budget allocation forFacebook applications. For a given application promotional budget to be used over a fixed timeframe, the modeloffers a unique solution for allocating the funds between direct promotion and indirect promotion(word-of-mouth) in order to achieve a maximum percentage of user installations from the target population ofpotential users. Numerical examples are provided to illustrate the optimal solution and suggestions are made forfuture research necessary to validate the model for possible use by practitioners.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.007 |
| Meta-epidemiology (narrow) | 0.002 | 0.001 |
| Meta-epidemiology (broad) | 0.002 | 0.001 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.001 | 0.001 |
| Scholarly communication | 0.003 | 0.003 |
| Open science | 0.002 | 0.002 |
| Research integrity | 0.004 | 0.002 |
| Insufficient payload (model declined to judge) | 0.017 | 0.002 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".