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Record W2153264458 · doi:10.5539/ijms.v3n2p123

The Influence of Brand Loyalty on Cosmetics Buying Behavior of UAE Female Consumers

2011· article· en· W2153264458 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

venuePublished in a venue whose home country is Canada.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueInternational Journal of Marketing Studies · 2011
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicConsumer Behavior in Brand Consumption and Identification
Canadian institutionsnot available
Fundersnot available
KeywordsAdvertisingBrand loyaltyBusinessCosmeticsPromotion (chess)MarketingBrand equityQuality (philosophy)Product (mathematics)LoyaltyBrand awarenessBrand managementMathematicsMedicine

Abstract

fetched live from OpenAlex

The worldwide annual expenditures for cosmetics is estimated at U.S. $18 billion, and many players in the fieldare competing aggressively to capture more and more markets. The purpose of this article is to investigate theinfluence of brand loyalty on cosmetics buying behavior of female consumers in the Emirate of Abu Dhabi in theUAE. The seven factors of brand loyalty are brand name, product quality, price, design, promotion, servicequality and store environment. Questionnaires were distributed and self-administered to 382 respondents.Descriptive analysis, one-way ANOVA and Pearson Correlation were used in this study. The findings of thisstudy indicated that brand name has shown strong correlation with brand loyalty. The research results showedthat there is positive and significant relationship between factors of brand loyalty (brand name, product quality,price, design, promotion, service quality and store environment) with cosmetics brand loyalty.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.002
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.147
Threshold uncertainty score0.294

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0020.002
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.070
GPT teacher head0.314
Teacher spread0.244 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it