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Record W2153752329 · doi:10.1504/ijsmm.2008.015964

Celebrity athletes and athletic clothing design: branding female tennis players

2007· article· en· W2153752329 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueInternational Journal of Sport Management and Marketing · 2007
Typearticle
Languageen
FieldArts and Humanities
TopicFashion and Cultural Textiles
Canadian institutionsToronto Metropolitan UniversityLaurentian University
Fundersnot available
KeywordsClothingAthletesAdvertisingSports marketingProduct (mathematics)Competition (biology)MarketingPsychologyBusinessPolitical sciencePhysical therapyMedicineMarketing managementRelationship marketing

Abstract

fetched live from OpenAlex

Interest in celebrities and their lifestyles makes the clothing they wear an important part of their image. Due to their influence on markets, celebrity athletes are no longer simply product endorsers; many are now also involved in product design. The present study adopts both expert interviews and observation methodologies to explore the celebrity athlete?clothing relationship in high-profile female tennis players. A content analysis of the 2005 Wimbledon Championships and interviews with experts in both the sport marketing and fashion industries provided for the development of a model that articulates the interactions between the celebrity athlete, the label, the market, and the clothing the athlete wears during competition. Results outline the important connection between celebrity athletes, their clothing and the tennis audience. Applicability to practice and impetus for future research are provided.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Other design · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.606
Threshold uncertainty score0.341

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0020.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.026
GPT teacher head0.244
Teacher spread0.217 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it