Marketing, Society, and Controversy: An Online Course from a Macromarketing Perspective
Why this work is in the frame
A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.
Bibliographic record
Abstract
This article discusses the nature, scope, content, and evaluation methods that could be employed either in an entirely online macromarketing course or in a mixed mode or face-to-face course with readings drawn exclusively from online sources. That course is built around a critical thinking evaluation of controversial macromarketing topics. However, many of the assigned readings are drawn from other academic disciplines. The central macromarketing concerns explored include negative externalities, the politics of distribution, distributive justice, marketing, and the quality of life, globalization, socioeconomic development, and sustainability. The specific controversies on which students must take a position include a possible market for human body organs, the negative externalities associated with advertising, what— if anything—should be done about the Wal-Mart effect, the pricing of AIDS drugs in Developing Nations and the best way of meeting the UN's Millennium Development Goals.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.023 | 0.034 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.001 | 0.000 |
| Bibliometrics | 0.000 | 0.001 |
| Science and technology studies | 0.001 | 0.000 |
| Scholarly communication | 0.000 | 0.001 |
| Open science | 0.001 | 0.000 |
| Research integrity | 0.000 | 0.001 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it