Mining User Consumption Intention from Social Media Using Domain Adaptive Convolutional Neural Network
Why this work is in the frame
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Bibliographic record
Abstract
Social media platforms are often used by people to express their needs and desires. Such data offer great opportunities to identify users’ consumption intention from user-generated contents, so that better tailored products or services can be recommended. However, there have been few efforts on mining commercial intents from social media contents. In this paper, we investigate the use of social media data to identify consumption intentions for individuals. We develop a Consumption Intention Mining Model (CIMM) based on convolutional neural network (CNN), for identifying whether the user has a consumption intention. The task is domain-dependent, and learning CNN requires a large number of annotated instances, which can be available only in some domains. Hence, we investigate the possibility of transferring the CNN mid-level sentence representation learned from one domain to another by adding an adaptation layer. To demonstrate the effectiveness of CIMM, we conduct experiments on two domains. Our results show that CIMM offers a powerful paradigm for effectively identifying users’ consumption intention based on their social media data. Moreover, our results also confirm that the CNN learned in one domain can be effectively transferred to another domain. This suggests that a great potential for our model to significantly increase effectiveness of product recommendations and targeted advertising.
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Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.000 | 0.001 |
| Open science | 0.001 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it