STRATEGI PEMASARAN KERAJINAN GERABAH YANG BERORIENTASI EKSPOR PADA PT. LOMBOK PUTRI CINDERAMATA
Why this work is in the frame
A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.
Bibliographic record
Abstract
PT. Lombok Putri Cinderamata is an export oriented-enterprise located in Lombok Island, West Nusa Tenggara Province that focuses on handicraft commodity functions as exterior decoration, interior, tableware, kitchenware, and toilet accessories. One of company ’s mission is improving the quality of local product from culture identity to export oriented-product. With this regards, PT. Lombok Putri Cinderamata requires marketing strategy to increase the sales and to compete in global market. The research objective is to analysis marketing strategy applied by PT. Lombok Putri Cinderamata to export their product. This research is a qualitative research with the case study. The research shows that PT. Lombok Putri Cinderamata implements concentrated -targeted marketing strategy and use personal selling participating in trade exhibition as promotion tools. The research also indicates that the enterprise’s strength relies on the marketing strategy that focuses on overseas markets, such as Canada, United States, Australia, Taiwan and countries in Europe. Meanwhile, the enterprise has weakness on lacking of social media usage, such as website for promotion and company profile. Keywords: Marketing Strategy, Export, Pottery Handicraft, Handicraft ABSTRAK PT. Lombok Putri Cinderamata merupakan perusahaan eksportir yang berlokasi di pulau Lombok provinsi Nusa Tenggara Barat yang bergerak dalam bidang kerajinan kriya/ hand i craft yang berfungsi sebagai exterior decoration, interior, tableware, kitchenware, dan toilet accessories. Salah satu misi perusahaan adalah meningkatkan produk kerajinan lokal tradisional yang awalnya hanya berperan sebagai identitas kultur masyarakat menjadi produk yang berkualitas ekspor. Terkait dengan misi ini, perusahaan membutuhkan strategi dalam melakukan pemasaran agar dapat meningkatkan penjualan perusahaan dan bersaing di pasar luar negeri.Tujuan dari penelitian adalah untuk menganalisis strategi pemasaran yang digunakan oleh PT. Lombok Putri Cinderamata dalam melakukan ekspor kerajinan gerabah. Penelitian ini menggunakan pendekatan kualitatif dengan jenis studi kasus. Metode analisis data menggunakan analisis kualitatif. Hasil penelitian menunjukkan bahwa PT. Lombok Putri Cinderamata menggunakan strategi pemasaran concentrated marketing targeting dengan memilih target pasar yang berfokus pada ekspor,dan metode promosi yang digunakan adalah direct Selling dan exhibition . Kekuatan terbesar perusahaan terletak pada fokus pemasaran ekspor perusahaan yang menjangkau ke Kanada, Amerika Serikat, Australia, Taiwan dan negara-negara di Eropa, sedangkan kelemahan terbesar perusahaan adalah dalam penggunaan media sosial seperti website untuk promosi dan profil tentang perusahaan masih belum ada. Kata kunci : Strategi Pemasaran, ekspor, kerajinan gerabah, kerajinan/ handicraft
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.000 |
| Meta-epidemiology (narrow) | 0.001 | 0.001 |
| Meta-epidemiology (broad) | 0.001 | 0.001 |
| Bibliometrics | 0.001 | 0.002 |
| Science and technology studies | 0.002 | 0.001 |
| Scholarly communication | 0.001 | 0.003 |
| Open science | 0.002 | 0.000 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.006 | 0.002 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it