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Record W2478311347 · doi:10.1177/1329878x0210500109

Programming in a PPM World: Arbitron's View

2002· article· en· W2478311347 on OpenAlexaboutno aff
David Rogerson, Mike McVay

Bibliographic record

VenueMedia International Australia · 2002
Typearticle
Languageen
FieldEngineering
TopicICT Impact and Policies
Canadian institutionsnot available
Fundersnot available
KeywordsActive listeningKey (lock)Work (physics)Quarter (Canadian coin)SociologyTelecommunicationsMedia studiesComputer scienceAdvertisingPublic relationsMultimediaBusinessEngineeringPolitical scienceComputer securityHistoryArchaeologyMechanical engineeringCommunication

Abstract

fetched live from OpenAlex

The initial results coming out of the Arbitron portable people meter (PPM) tests suggest the current approach and thinking applied to radio station programming may have to undergo a thorough review in the future. The data from pilot surveys are revealing listening patterns which differ considerably from those recorded using the traditional diary system. There are indications that the audience tunes in to more services but for less time, and that listening is far more evenly spread around each quarter-hour than previously assumed. In this paper, David Rogerson, Managing Director of Strategic Media Solutions, and Mike McVay, President of the US-based company McVay Media, present some of the key data to emerge from work already done by Arbitron and discuss the implications for radio programmers.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.008
metaresearch head score (Gemma)0.012
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.014
Threshold uncertainty score0.046

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0080.012
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0020.002
Science and technology studies0.0050.017
Scholarly communication0.0140.017
Open science0.0020.008
Research integrity0.0070.009
Insufficient payload (model declined to judge)0.0100.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.046
GPT teacher head0.286
Teacher spread0.240 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designQualitative
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2002
Admission routes1
Has abstractyes

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