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Record W252486106

Cases in Marketing Management

2011· book· en· W252486106 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

aboutThe title or abstract carries a Canadian signal from the geographic lexicon.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueMedical Entomology and Zoology · 2011
Typebook
Languageen
FieldBusiness, Management and Accounting
TopicMarketing and Advertising Strategies
Canadian institutionsnot available
Fundersnot available
KeywordsMarketingBusinessDirect marketingSales managementMarketing planSales promotionMarketing strategyAdvertising
DOInot available

Abstract

fetched live from OpenAlex

Preface Acknowledgments 1. The Nature of Marketing Management Chantale and Clinton Call for Service 2. Market Analysis GENICON: A Surgical Strike into Emerging Markets Hyundaicard's Marketing Strategy TerraCycle Inc. 3. Data Warehousing AIR MILES Canada: Rebranding the Air Miles Reward Program Conroy's Acura: Lifetime Customer Value and Return on Marketing 4. Building a Customer-Oriented Marketing Department A Difficult Hiring Decision at Central Bank Boman Communications 5. Customer Acquisition Strategies and Tactics Ruth's Chris: The High Stakes of International Expansion The Ultimate Fighting Championships (UFC): The Evolution of a Sport Best Buy, Inc.: Dual Branding in China 6. Pricing Hanson Production: Pricing for Opening Day Sy.Med Development, Inc. Arvind Mills: Re-Evaluating Profitability 7. Advertising, Alternative and Direct Marketing La Hacienda Del Sol Shoppers Stop: Targeting the Young Eat2Eat.com 8. Sales Promotions SC Johnson: Planning Coupon Promotions Phillips Food, Inc.: Introducing King Crab to the Trade Boots: Hair Care Sales Promotion 9. Personal Selling Global Source Healthcare: Allocating Sales Resources Spectrum Brands, Inc.: The Sales Force Dilemma BioMed Co. Ltd.: Designing a New Sales Compensation Plan 10. Internal Communications Retail Execution: Linens 'N Things GDR versus Kodak: Bart Film Scanner 11. External Communications Walmart Puerto Rico: Promoting Development through a Public-Private Partnership Hips Feel Good: Dove's Campaign for Real Beauty New Balance: Developing an Integrated CSR Strategy 12. Distribution and Supply Chain Management YvesCreations, LLC.: Alex Goes to Hollywood Eureka Forbes, Ltd: Growing the Water Purifier Business Kraft Foods: The Coffee Pod Launch 13. Web Site and Internet Management Entrepreneurs at Twitter: Building a Brand, a Social Tool, or a Tech Powerhouse? Anduro Marketing: Internet Services vs. Software Sales Molson Canada: Social Media Marketing 14. Customer Retention and Recovery Ten Thousand Villages of Cincinnati: The First Year and Beyond Personal Shoppers at Sears: The Elf Initiative 15. Marketing Control Microsoft and the Xbox 360 Ring of Death Kenexa About the Editors

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesMeta-epidemiology (narrow), Insufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Theoretical or conceptual · Consensus signal: none
GenreCandidate signal: Other · Consensus signal: Other
Teacher disagreement score0.516
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0020.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0010.000
Bibliometrics0.0010.000
Science and technology studies0.0000.001
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0010.001
Insufficient payload (model declined to judge)0.0040.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.015
GPT teacher head0.229
Teacher spread0.214 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it