Usage Volume and Trends Indicate Academic Library Online Learning Objects and Tutorials Are Being Used

A Review of:
 Hess, A. N., & Hristova, M. (2016). To search or to browse: How users navigate a new interface for online library tutorials. College & Undergraduate Libraries, 23(2), 168-183. http://dx.doi.org/10.1080/10691316.2014.963274
 
 Abstract
 
 Objective – To discover how users interact with a new online interface for learning objects, user preferences for types of access when given both browsing and searching options, and user needs for tutorial subject matter.
 
 Design – Mixed methods, with quantitative analysis of web traffic and qualitative analysis of recorded search terms through grounded textual theory.
 
 Setting – An academic library in the Western United States of America.
 
 Subjects – Users of the Libraries’ online tutorials and learning objects.
 
 Methods – The researchers collected web traffic statistics and organically occurring searches from the Libraries’ tutorial access interface. They defined the collection period as the 2013/2014 academic year, with collection beginning in September 2013 and ending in April 2014. Web traffic for organic searches, facilitated searches (search results accessed through clicking on particular words in a tag cloud), and categorical browsing was collected via Google Analytics. They categorized other interaction types (accessing featured content, leaving the page, etc.) under an umbrella term of “other.” Their analysis of web traffic was limited to unique page views, with unique page views defined as views registered to different browser sessions. Unique page views were analyzed to determine which types of interface interaction occurred most frequently, both on-campus and off-campus, and whether there were differences in types of interaction preferred over time or by users with different points of origin. Individual organic search keywords and phrases, and the dates and times of those searches, were separately collected and recorded. One of the researchers coded the recorded organic search terms using grounded textual theory analysis, and the researcher formed generalized categories. They sent these categories and a random sample of 10% of the recorded search terms to librarians unaffiliated with the study, and used their categorizations of the search term samples to validate the initial researcher’s textual analysis.
 
 Main Results – After analyzing the 5,638 unique page views recorded, researchers found that categorical browsing was used more frequently than facilitated searching throughout the year, and more frequently than organic searching for 6 of the 8 recorded months. Organic searching was used more frequently than facilitated searching during most months, while both organic and facilitated searching were less likely to be engaged in by users working on Saturday or Sunday. They found that interactions in the “other” category were quite high, and the researchers attributed this to featured videos on the interface homepage being required for a number of classes. The researchers discovered that patterns in interface use were similar between on-campus and off-campus users, and that most traffic to the interface was through referral from other websites (such as the library homepage). Direct traffic (from URLs manually typed in or in documents) was the second most frequent point of access, while users arriving at the interface from a search engine interaction was a distant third. Grounded textual theory analysis of the 14,428 collected organic searches achieved a 92% consensus in coding, and showed a user focus in searching for specific resources, tasks, and knowledge, rather than broader conceptual searches. Additionally, researchers noticed that a significant number of users performed organic searches for videos that were featured on the front page, possibly indicating that certain users engage with search functions before viewing page content. 
 
 Conclusions – The researchers concluded that despite the limitations of the study, the usage volume and trends identified indicate that the Libraries’ online learning objects and tutorials are being used. They also concluded that the categorization and labelling of these learning objects has been successful because the categorical browsing function is used more than the other search functionalities. The researchers determined that they should consider the non-user in the future, and examine the barriers that students, faculty, and staff encounter when attempting to use online learning content. They affirm a need to develop, via further studies, a more thorough understanding of the motivations behind user interactions.

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