Bibliographic record
Abstract
Abstract Negative campaigning emphasizes what is wrong with an opponent, in terms of policy or personality. American research shows that negative campaigning online has become entrenched. The objective of this paper is to provide an empirical account of the amount and condition of negative messages produced on Twitter by Canadian party leaders. The data comes from a content analysis of tweets in two elections held in 2011. This paper has two research questions: first, what is the tone of Twitter communication? Is there differential use of Twitter by incumbents and challengers in terms of tone? Despite expectations, the data shows Canadian party leaders infrequently attack opponents on Twitter; less than 10% of tweets are negative. This said, we do find evidence that challengers are more likely than incumbents to go negative on Twitter. The paper concludes by considering the implications of this finding for future research on online negativity.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.008 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.003 | 0.006 |
| Science and technology studies | 0.012 | 0.004 |
| Scholarly communication | 0.005 | 0.001 |
| Open science | 0.001 | 0.003 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.008 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".