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Record W2954992650 · doi:10.5430/bmr.v8n2p32

Promotional Tools: Household Marketing Strategy and Its Effectiveness

2019· article· en· W2954992650 on OpenAlexvenueno aff
Md. Shahin Alam Khan

Bibliographic record

VenueBusiness and Management Research · 2019
Typearticle
Languageen
FieldDecision Sciences
TopicBusiness Strategies and Management Research
Canadian institutionsnot available
Fundersnot available
KeywordsMarketingPurchasingBusinessExploratory researchDirect marketingMarketing strategyMarketing researchAdvertisingSociology

Abstract

fetched live from OpenAlex

For any organizations, it is necessary to examine whether its marketing activities are enough to attract customers. The main objective of this study is to focus on the effectiveness of promotional tools of paintings industries.This research has done on the Roxy Paints Bangladesh Ltd. Every company employs their at best efforts to attract customer and to keep potential customer satisfied through their proper household marketing activities and tools. The effectiveness of these efforts depends on how the customer viewing the ads, how they remind advertisements in time of searching and purchasing the products. This report is based on some documents and also some practical observations. The nature of this study is exploratory and descriptive. All the issues intended to this study are explored through assessing and analyzing information those are gathered from different sources.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.005
metaresearch head score (Gemma)0.016
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.010
Threshold uncertainty score0.034

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0050.016
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0030.002
Science and technology studies0.0010.001
Scholarly communication0.0030.002
Open science0.0000.001
Research integrity0.0010.000
Insufficient payload (model declined to judge)0.0100.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.337
GPT teacher head0.440
Teacher spread0.103 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations0
Published2019
Admission routes1
Has abstractyes

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