MétaCan
← all works

Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions

2020· article· en· 741 citations· W3007637985 on OpenAlex· 10.1007/s10551-020-04461-0

Why is this work in the frame?

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

Canadian affiliationAn author listed a Canadian institution. This is the only route the usual frame has.
Canadian funderA Canadian agency funded it. The work may carry no Canadian affiliation at all.

Machine scores (provisional)

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Opus teacher head0.024
GPT teacher head0.230
Teacher spread
0.205 · how far apart the two teachers sit on this one work
Validation status
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Abstract

No abstract. This is not a gap in this database — OpenAlex has none either. 23.3% of the frame is in this state, and the screen finds HALF as much metaresearch here, so the absence is a measured bias rather than a missing field.

The record

Venue
Journal of Business Ethics
Topic
Environmental Sustainability in Business
Field
Business, Management and Accounting
Canadian institutions
Queen's University
Funders
Social Sciences and Humanities Research Council of Canada
Keywords
GreenwashingBusiness ethicsQuality of Life ResearchPerceptionMarketingProduct (mathematics)BusinessGreen marketingAdvertisingEconomicsPsychologyCorporate social responsibilityPublic relationsPolitical scienceManagement
Has abstract in OpenAlex
no