Predictive modeling of consumer color preference: Using retail data and merchandise images
Bibliographic record
Abstract
Abstract The popularity of a fashion item depends on its color, shape, texture, and price. For different items (with all attributes identical except color) of a specific product, fashion retailers need to learn consumer color preference and decide their order quantities accordingly to match their products to consumer demand. This study aims to predict consumer color preference using the knowledge learned from merchandise images, historical retail data, and fashion trends. In our work, merchandise images are analyzed to extract color features, and the retail data of a sportswear retailer are used to reveal consumer choices among items with various colors. Choice behavior is described by a multinomial logit model, whose utility function captures the relationship between color features and popularity. Both linear functions and neural networks are applied to represent the utility function, and their out‐of‐sample prediction performances are compared. According to the out‐of‐sample performance test, our model shows reasonable predictive power and can outperform order decisions made by fashion buyers.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.003 |
| Meta-epidemiology (narrow) | 0.001 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.001 | 0.001 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.001 | 0.001 |
| Open science | 0.001 | 0.000 |
| Research integrity | 0.001 | 0.001 |
| Insufficient payload (model declined to judge) | 0.001 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".