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Record W3014694269 · doi:10.1002/for.2689

Predictive modeling of consumer color preference: Using retail data and merchandise images

2020· article· en· W3014694269 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueJournal of Forecasting · 2020
Typearticle
Languageen
FieldPsychology
TopicColor perception and design
Canadian institutionsArtificial Intelligence in Medicine (Canada)
FundersChina Postdoctoral Science FoundationNational Natural Science Foundation of China
KeywordsMultinomial logistic regressionPopularitySample (material)PreferenceConsumer behaviourProduct (mathematics)Computer scienceOrder (exchange)Function (biology)AdvertisingEconometricsBusinessEconomicsMathematicsMachine learningMicroeconomicsPsychology

Abstract

fetched live from OpenAlex

Abstract The popularity of a fashion item depends on its color, shape, texture, and price. For different items (with all attributes identical except color) of a specific product, fashion retailers need to learn consumer color preference and decide their order quantities accordingly to match their products to consumer demand. This study aims to predict consumer color preference using the knowledge learned from merchandise images, historical retail data, and fashion trends. In our work, merchandise images are analyzed to extract color features, and the retail data of a sportswear retailer are used to reveal consumer choices among items with various colors. Choice behavior is described by a multinomial logit model, whose utility function captures the relationship between color features and popularity. Both linear functions and neural networks are applied to represent the utility function, and their out‐of‐sample prediction performances are compared. According to the out‐of‐sample performance test, our model shows reasonable predictive power and can outperform order decisions made by fashion buyers.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Simulation or modeling · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.919
Threshold uncertainty score0.365

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.492
GPT teacher head0.377
Teacher spread0.115 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it