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Record W3026169544 · doi:10.5430/rwe.v11n2p90

An Analysis of the Differences in Overseas Buyers’ Perception on Korean Consumer Products

2020· article· en· W3026169544 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

venuePublished in a venue whose home country is Canada.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueResearch in World Economy · 2020
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicConsumer Perception and Purchasing Behavior
Canadian institutionsnot available
FundersHansung University
KeywordsProduct (mathematics)Quality (philosophy)PurchasingMarketingBusinessPerceptionProduct differentiationAdvertisingCountry of originCommerceEconomicsPsychologyMicroeconomics

Abstract

fetched live from OpenAlex

Background/Objectives: This study is about the difference of perception among overseas buyers who are interested in Korean consumer goods. The purpose of this study is to analyze whether there is a difference in price, quality, differentiation (uniqueness), reliability, and post-consultation intention for buyers to purchase representative consumer products in Korea.Methods/Statistical analysis: For the research method, we surveyed 420 overseas buyers who participated in the SME Consumer Goods Product Purchasing Meeting held in Seoul in 2019. 660 valid surveys were collected from infant, cosmetic, fashion, food and household buyers in Southeast Asia, China, Japan and other regions (Europe, USA, CIS). With SPSS22.0, we analyzed exploratory factors and reliability of Korean buyers’ characteristics and overseas buyers’ evaluation criteria for Korean companies and products. And, ANOVA was used to examine the difference in buyers’ awareness of consumer goods and product characteristic.Findings: According to the analysis results, there is a difference in recognition of price and trading intentions for the product group (baby goods, cosmetics, fashion goods, food and household goods, etc.) regardless of the buyer’s region. Therefore, price correlates with buying decisions and it can be seen that price influences trading decisions. However, there is no difference in perception in quality, differentiation and reliability, and we can see that the quality of consumer products in Korea is generally well received and high in reliability. On the other hand, buyers from different regions showed differences in perception in price, quality, and reliability, but there were no perception differences in product differentiation or intention to trade. Therefore, although prices, quality, and reliability are evaluated differently, it can be seen that there is a high willingness to trade in acknowledgment of product differentiation or uniqueness.Improvements/Applications: In the future, it is hoped that the research will be conducted only for buyers in Southeast Asian countries, and through this, it will be possible to establish marketing strategies by analyzing buyer tendency of each country in Southeast Asian countries. In addition, we hope to analyze more specific marketing points through research linking buyers’ evaluations with the performance of domestic companies.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.001
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesInsufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: Observational
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.016
Threshold uncertainty score0.999

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0010.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.003
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0020.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.157
GPT teacher head0.346
Teacher spread0.189 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it