La gestión de la marca del programa frente a la marca corporativa en redes sociales. Caso: La Casa de Papel
Why this work is in the frame
A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.
Bibliographic record
Abstract
ue to the development of digital television and the arrival of new platforms, the institutions of the Spanish audio-visual sector had to develop new communication strategies for their brands. Among the communication channels they can use, social networks occupy a prominent place. This paper examines the case of La casa de papel. It analyses the communication of Atresmedia, Netflix España and Vancouver Media in their corporate and the program accounts on Twitter, Facebook and Instagram. The study period includes two weeks before and after the launch of the third season of this series on July 19, 2019. With a total of 748 tweets, we show that the communication of the brand La casa de papel in social networks made by Atresmedia, Netflix Spain and Vancouver Media is different in the number of publications, use of resources and the role of the corporate brand.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.003 | 0.005 |
| Meta-epidemiology (narrow) | 0.001 | 0.001 |
| Meta-epidemiology (broad) | 0.001 | 0.000 |
| Bibliometrics | 0.000 | 0.001 |
| Science and technology studies | 0.002 | 0.003 |
| Scholarly communication | 0.002 | 0.000 |
| Open science | 0.001 | 0.001 |
| Research integrity | 0.001 | 0.002 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it