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Record W3124095049 · doi:10.1080/0267257x.2020.1863447

White spaces: how marketing actors (re)produce marketplace inequities for Black consumers

2021· article· en· W3124095049 on OpenAlexaff
June Francis, Joshua Tecumseh F. Robertson

Bibliographic record

VenueJournal of Marketing Management · 2021
Typearticle
Languageen
FieldSocial Sciences
TopicRace, History, and American Society
Canadian institutionsSimon Fraser University
Fundersnot available
KeywordsWhite (mutation)MarketingBusinessAdvertisingSociology

Abstract

fetched live from OpenAlex

This paper interrogates how racially discriminatory practices by real estate agents, lenders, and retailers produce and reproduce marketplace inequities for Black consumers. Drawing on Critical Race Theory (CRT) and interdisciplinary research, the paper reveals the normalisation and permanence of racism in practices and policies aimed at protecting White spaces. Marketing actors racially discriminatory approaches have morphed from overt to more covert strategies, but they persist in spite of regulatory changes. Impacts on Black consumers have created profound marketplace inequities including constricted and restricted choices, devalued housing assets, housing segregation, retail discrimination, restricted and expensive access to credit, wealth gaps, and retail desertification. When viewed through a CRT lens, we conclude that in the American context, the invisible hand of the market is not invisible. Rather, it is White. The study draws implications for practice, and urgently calls for more research to unmask racism in marketing – because Black Lives Matter!

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.003
metaresearch head score (Gemma)0.004
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Qualitative · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.012
Threshold uncertainty score0.029

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0030.004
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.001
Science and technology studies0.0070.010
Scholarly communication0.0080.005
Open science0.0010.006
Research integrity0.0010.002
Insufficient payload (model declined to judge)0.0090.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.022
GPT teacher head0.279
Teacher spread0.257 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designQualitative
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations42
Published2021
Admission routes1
Has abstractyes

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