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Record W4210663783 · doi:10.5539/ijms.v14n1p1

Customer Loyalty as Measure of Competitiveness

2022· article· en· W4210663783 on OpenAlexvenueno aff
Ivan Sciascia

Bibliographic record

VenueInternational Journal of Marketing Studies · 2022
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicCustomer churn and segmentation
Canadian institutionsnot available
Fundersnot available
KeywordsLoyaltyMarket segmentationMarketingLoyalty business modelBusinessPublicationCustomer satisfactionMeasure (data warehouse)Customer retentionCustomer equityFunction (biology)Work (physics)Customer advocacyComputer scienceAdvertisingData miningService quality

Abstract

fetched live from OpenAlex

Years after the publication of our work on the analysis of customer loyalty concepts (Montinaro & Sciascia, 2011), I still dwell on these aspects, taking up a paper that we did not publish in those years and which attempted to describe an application example of integration. Market share and relative price are two indicators that businesses often use to measure their market success. In this study we propose to consider an alternative and innovative indicator of innovation success that takes into account the views of clients, true protagonists of the purchase decision making. Customer loyalty is the construct measured in this work that join customer satisfaction and market segmentation. We propose a generalized model where the customer loyalty is a function of customer satisfaction relieved in time and a more complex smoothing model that introduces in the function the influence of the market segmentation adopted by the company. On a simulated dataset are then calculated values of customer loyalty comparing it with a worst case and best case scenarios.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.007
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.004
Threshold uncertainty score0.015

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0020.007
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0010.001
Bibliometrics0.0040.005
Science and technology studies0.0010.001
Scholarly communication0.0020.001
Open science0.0010.001
Research integrity0.0010.001
Insufficient payload (model declined to judge)0.0040.001

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.027
GPT teacher head0.297
Teacher spread0.269 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designNot applicable
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations4
Published2022
Admission routes1
Has abstractyes

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