Why this work is in the frame
A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.
Bibliographic record
Abstract
We have great pleasure in presenting this special issue of the Journal of Service Theory and Practice, based on some of the best papers from the services track at the Australia and New Zealand Marketing Academy (ANZMAC) in 2014.The conference was hosted by the School of Marketing at Griffith University, Brisbane.The conference theme was how marketing has been used effectively as an agent of change in both social and commercial settings.In all, 434 delegates attended representing 36 different countries across the world.The conference inspired a diversity of thinking and openness, for example, Jan Brace Govan ran the first Consumer Culture Theory workshop prior to the conference, several international researchers in the field contributing to this popular workshop, and resulting in the continuance of this workshop on the ANZMAC conference programme, in 2015 and later this year at the 2016 conference.The services marketing track was the second largest at the conference with around 67 submissions.Across the board, the papers demonstrate emerging critical and diverse perspectives that signify the advancement of the field of services marketing.Some of the papers in this issue support the concept of change, the theme of the conference, and showcase the concepts of change, advancement and broadening the boundaries of marketing.Two papers address the rapidly developing field of brand engagement.The first paper "Broadening brand engagement within the service-centric perspective: an intersubjective hermeneutic framework" is a conceptual paper that won the best paper award in the services marketing track.In this paper, Yuri Seo, Carol Kelleher and Rod Brodie take a theoretical lens and consider how brand engagement emerges in the broader context of consumer lives.They use an intersubjective orientation to illustrate the nature of practices, experiences and value-in-use, and discuss their interrelationships in the context of servicecentric brand engagement.The authors develop a Hermeneutical Framework; the hermeneutic circle in the model demonstrates how the consumer brand engagement process is iteratively co-constructed between the socially constructed brand engagement practices, individualised and collective brand experiences, and value-in-use.Thus, emergent brand experiences are both enabled by and, at the same time, actualise brand engagement practices, value-in-use acting as a bridge between the individualised experiences and social practices that they entail.The paper offers a platform for further investigations of intersubjective brand engagement and brand experiences in a variety of contexts.The next paper "Branded marketing events (BMEs): engaging Australian and French wine consumers" takes a new angle on customer experiences, linking experiences to brand engagement within the context of BMEs.Such events can be, for example, in the wine industry, wine tastings and tours, concerts at vineyards, and special events.Teagan Altschwager, Jodie Conduit, Tatiana Bouzdine-Chameev and Steve Goodman examine how the various components of experiences can act as a strategic tool for the facilitation of customer brand engagement.As BMEs take place within a physical environment in which event attendees experience a brand; the role of experiential components are highly salient.Five components are examined in this study: cognitive, emotional, pragmatic, sensorial and relational components.The effects of BME's across Australian and French wine event attendees are compared.While overall brand engagement had a significant effect on wine purchase intentions in both countries, the effect was less in
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.013 | 0.019 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.001 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.001 | 0.008 |
| Open science | 0.001 | 0.000 |
| Research integrity | 0.001 | 0.002 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it