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ELECTRONIC COMMERCE AS AN EFFECTIVE MARKETING TOOL

2021· article· en· W4249104306 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

aboutThe title or abstract carries a Canadian signal from the geographic lexicon.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueHerald of Khmelnytskyi National University Economic sciences · 2021
Typearticle
Languageen
FieldEconomics, Econometrics and Finance
TopicLabor Market and Education
Canadian institutionsnot available
Fundersnot available
KeywordsThe InternetBusinessPopulationMarketingGoods and servicesAdvertisingChinaCommerceEconomicsEconomyPolitical scienceWorld Wide Web

Abstract

fetched live from OpenAlex

The article considers the importance of e-commerce in modern market conditions. E-commerce is a huge part of the whole economy and is vital for businesses that sell their products or services online. It gives businesses the ability to reach more customers than traditional retailers. Because so many people shop online, this is the fastest retail market. The main purpose of Internet marketing is revealed. Due to the high bandwidth of the information flow, the system (Internet) is the main link in the exchange of goods, services and information today. Almost all businesses in the world are focused on improving Internet connections to increase the efficiency of business. For many entrepreneurs, the Internet is the main way to spread information about their products and invitations to cooperate. The place and role of e-commerce as an effective marketing tool are substantiated. The leading countries that have achieved the greatest success in the field of e-commerce include: China, the United States, the United Kingdom, Japan, Germany, France, South Korea, Canada, Brazil. According to various estimates, about 70% of the population of Ukraine uses the Internet. A year ago, this figure was 60%, ie during the pandemic, the level of Internet use increased significantly. Almost 33% of the adult population regularly shop online. This audience is growing gradually, but it is important to note that we are talking about regular online purchases. Virtually all Internet users have already had the experience of at least some online shopping. The COVID-19 pandemic has shaken economic markets and dramatically changed the daily lives of many people and companies around the world. It is difficult to find any aspect of human life that would not suffer, the corona crisis has changed the world of e-commerce. As millions of people stayed home in early 2020 to curb the spread of the virus, digital channels have become the most popular choice of replacement for crowded stores and personal shopping. Thus, e-commerce is a global phenomenon that is growing at a healthy pace in almost every country. And in a global economy and crisis, e-commerce has become one of the most important components, a strong catalyst for economic development and an effective marketing tool in today’s volatile market conditions.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesInsufficient payload (model declined to judge)
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Theoretical or conceptual · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.773
Threshold uncertainty score0.999

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0020.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.001
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0020.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.018
GPT teacher head0.235
Teacher spread0.216 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it