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Record W4327522692 · doi:10.1109/access.2023.3257352

Development of a Customer Churn Model for Banking Industry Based on Hard and Soft Data Fusion

2023· article· en· W4327522692 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueIEEE Access · 2023
Typearticle
Languageen
FieldBusiness, Management and Accounting
TopicCustomer churn and segmentation
Canadian institutionsUniversity of Waterloo
FundersEngineering and Physical Sciences Research Council
KeywordsComputer scienceBanking industryFusionData modelingSensor fusionBusinessArtificial intelligenceFinanceDatabase

Abstract

fetched live from OpenAlex

There has been an increase in customer churn over the past few years—customers decide not to continue purchasing products or services from an organization. Customers’ data lie in two categories: soft and hard. The term “hard data” refers to the records generated by various devices and programs, including but not limited to smartphones, computers, sensors, smart meters, fleet management systems, call detail records (CDRs), and consumer bank transaction data. On the other hand, information that is subject to interpretation and viewpoint is known as “soft data.” Fusing these two types of data leads to better customer behaviour analysis. This paper uses a supervised machine learning algorithm, namely a decision tree (DT), and the change mining method to model hard data. K-means clustering, an unsupervised machine learning algorithm, is also used along with the data preprocessing techniques. This paper also considers the Dempster-Shafer theory and other steps for soft data modelling. By fusing soft and hard data, the churn rate of customers compared with each other can be calculated. Besides, the customers’ banking data are leveraged for data modelling. The results show that the banking industry will gain a more dynamic and efficient customer relationship management system by using this model.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Simulation or modeling · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.905
Threshold uncertainty score0.448

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0000.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.001
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.179
GPT teacher head0.344
Teacher spread0.165 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it