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Record W4365519789 · doi:10.54254/2753-8818/2/20220133

Similarities of Influencers across Different Social Media Platforms by Using Four Centrality Measures

2023· article· en· W4365519789 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueTheoretical and Natural Science · 2023
Typearticle
Languageen
FieldSocial Sciences
TopicDigital Marketing and Social Media
Canadian institutionsMcMaster University
Fundersnot available
KeywordsInfluencer marketingCentralitySimilarity (geometry)Social mediaSet (abstract data type)Computer scienceSocial network (sociolinguistics)Social network analysisData scienceAdvertisingInformation retrievalWorld Wide WebMarketingBusinessMathematicsArtificial intelligenceStatistics

Abstract

fetched live from OpenAlex

Searching for influencers among a social network is important because marketers can then use this information to conduct word-of-mouth (WOM) advertisement, which is an important marketing technique. Literature Review provides detailed information about WOM advertisement. There are many ways to search influencers and often they are network centrality measurements. This paper aims to investigate whether each centrality measurement could produce similar results across different social media platforms (eg. Facebook, Twitter, Instagram). The social network data used in this research is from Huawei Company. This research uses four centrality measurements and three set similarity methods to analysis the data. As a result, this paper draws a conclusion about the binary question "Does it provide similar results or not?". Since various companies and applications may have different standards and definitions about being similar, please also check similarity data provided in this paper.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.004
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesScience and technology studies
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Theoretical or conceptual · Consensus signal: Theoretical or conceptual
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.183
Threshold uncertainty score0.990

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0020.004
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.001
Science and technology studies0.0010.012
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.032
GPT teacher head0.327
Teacher spread0.295 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it