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Record W4388704507 · doi:10.1080/10496491.2023.2279765

The Depiction of Beauty-by-Beauty Influencers on Instagram and Generations Z’s Perception of Them

2023· article· en· W4388704507 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueJournal of Promotion Management · 2023
Typearticle
Languageen
FieldSocial Sciences
TopicDigital Marketing and Social Media
Canadian institutionsUniversity of Saskatchewan
Fundersnot available
KeywordsBeautyInfluencer marketingPerceptionAestheticsAdvertisingArtPsychologyMarketingBusiness

Abstract

fetched live from OpenAlex

Social media influencers (SMIs) are immensely popular and act as cultural gatekeepers for beauty. While advertisers commonly believe that “beauty sells,” this study asks (1) what types of beauty do SMIs depict and how does it compare to that portrayed in fashion magazines over thirty years ago? (2) as cultural gatekeepers what cultural values do SMIs depict and how are they related to the types of beauty? And (3) what are Generation Z’s (Gen Z) perceptions of the types of beauty depicted by beauty SMIs? These questions are answered through a content analysis of the top-100 beauty influencers and interviews with 20 Gen Z consumers analyzed using Interpretative Phenomenological Analysis The study found that standard beauty ideals are still valuable when used by SMIs, but the weight of each type is more fluid and SMIs can flow between more than one. SMIs are also helping to grow new or nonstandard beauty ideals, categorized as “other.” The study proves extant knowledge evolves and adapts to this new revolutionary digital format and highlights future possible paths for the future of Gen Z beauty advertising.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.002
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Other design · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.761
Threshold uncertainty score0.214

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0020.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.030
GPT teacher head0.308
Teacher spread0.278 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it