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Analysis of Tiktok’s E-commerce Model in Overseas Markets

2023· article· en· W4389397002 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

affAt least one author lists a Canadian institution in the pinned OpenAlex snapshot.

Bibliographic record

VenueCommunications in Humanities Research · 2023
Typearticle
Languageen
FieldSocial Sciences
TopicDigital Marketing and Social Media
Canadian institutionsAssumption University
Fundersnot available
KeywordsSocial mediaBusinessE-commerceThe InternetAdvertisingValue (mathematics)CommerceMarketingWorld Wide WebComputer science

Abstract

fetched live from OpenAlex

With the rapid popularization of the modern internet, the market has rapidly explored the commercial value of social media. Although social e-commerce is now standard and dynamic on different social media outlets, there was rarely an influential and rapidly growing e-commerce group or platform for a long time in the past until TikTok shop accompanied the emergence of TikTok. Compared with most new media e-commerce platforms, TikTok shop is an official e-commerce platform more closely attached to TikTok social software. To explore why TikTok’s new media e-commerce model can develop rapidly, analyze the advantages of TikTok in various process steps and collect and analyze relevant merchant data and user data to prove it. The study found that the reasons for the rapid development of TikTok shops are as follows: 1) TikTok stores use specific user groups as potential customers, promote products that these groups are more interested in, and vigorously cultivate sales blogs that promote products; 2) Unlike most new media e-commerce, in the TikTok e-commerce model, sales bloggers and TikTok also have considerable benefits, forming a multi-party win-win situation.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.008
metaresearch head score (Gemma)0.004
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Theoretical or conceptual · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.645
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0080.004
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0020.005
Science and technology studies0.0010.002
Scholarly communication0.0000.000
Open science0.0020.001
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.444
GPT teacher head0.519
Teacher spread0.076 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it