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Record W4389550396 · doi:10.4324/9781003280040-14

Marketing Strategy for Business Recovery

2023· book-chapter· en· W4389550396 on OpenAlexaboutno aff
Catherine Evans, S. Paradis

Bibliographic record

Venuenot available
Typebook-chapter
Languageen
FieldEnvironmental Science
TopicBusiness and Economic Development
Canadian institutionsnot available
Fundersnot available
KeywordsBusinessMarketingProcess managementBusiness administration

Abstract

fetched live from OpenAlex

On May 19, 2020, Catherine Evans, founder and owner of the travel agency Tours of Exploration in British Columbia, Canada, reviewed her sales and marketing numbers. These values also helped to differentiate Tours of Exploration from other travel agencies and were: These values and Evans&s; travel experiences seemed to resonate most with the 55+ demographic. A few months into her position, Ortiz also had the opportunity to experience some of Tours of Exploration&s;s travel itineraries first-hand, and Ortiz had participated in familiarisation trips to Ecuador and the Galapagos Islands. Holding similar workstyles and values, Evans and Ortiz made a strong team. The creation of this digital marketing position had successfully grown the brand and provided opportunities for hiring two additional part-time employees. Evans recognised that she and the marketing team needed to put their minds together to figure out a new marketing strategy positioned for future business recovery.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.001
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: Not applicable
GenreCandidate signal: Other · Consensus signal: Other
Teacher disagreement score0.142
Threshold uncertainty score0.475

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0000.001
Meta-epidemiology (narrow)0.0010.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0010.002
Science and technology studies0.0030.001
Scholarly communication0.0100.006
Open science0.0010.003
Research integrity0.0030.004
Insufficient payload (model declined to judge)0.1420.082

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.037
GPT teacher head0.206
Teacher spread0.170 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designNot applicable
Domainnot available
GenreOther

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations1
Published2023
Admission routes1
Has abstractyes

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