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Record W4389550396 · doi:10.4324/9781003280040-14

Marketing Strategy for Business Recovery

2023· book-chapter· en· W4389550396 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

aboutThe title or abstract carries a Canadian signal from the geographic lexicon.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

Venuenot available
Typebook-chapter
Languageen
FieldEnvironmental Science
TopicBusiness and Economic Development
Canadian institutionsnot available
Fundersnot available
KeywordsBusinessMarketingProcess managementBusiness administration

Abstract

fetched live from OpenAlex

On May 19, 2020, Catherine Evans, founder and owner of the travel agency Tours of Exploration in British Columbia, Canada, reviewed her sales and marketing numbers. These values also helped to differentiate Tours of Exploration from other travel agencies and were: These values and Evans' travel experiences seemed to resonate most with the 55+ demographic. A few months into her position, Ortiz also had the opportunity to experience some of Tours of Exploration's travel itineraries first-hand, and Ortiz had participated in familiarisation trips to Ecuador and the Galapagos Islands. Holding similar workstyles and values, Evans and Ortiz made a strong team. The creation of this digital marketing position had successfully grown the brand and provided opportunities for hiring two additional part-time employees. Evans recognised that she and the marketing team needed to put their minds together to figure out a new marketing strategy positioned for future business recovery.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.000
metaresearch head score (Gemma)0.000
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesInsufficient payload (model declined to judge)
Consensus categoriesInsufficient payload (model declined to judge)
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Not applicable · Consensus signal: none
GenreCandidate signal: Other · Consensus signal: Other
Teacher disagreement score0.696
Threshold uncertainty score0.996

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0000.000
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.000
Science and technology studies0.0000.000
Scholarly communication0.0000.000
Open science0.0000.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0230.005

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.037
GPT teacher head0.206
Teacher spread0.170 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Quick stats

Citations1
Published2023
Admission routes1
Has abstractyes

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