MétaCan
Menu
Back to cohort
Record W4390974852 · doi:10.5267/j.ijdns.2023.12.024

Can companies in digital marketing benefit from artificial intelligence in content creation?

2024· article· en· W4390974852 on OpenAlex

Why this work is in the frame

A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.

venuePublished in a venue whose home country is Canada.
no affNo Canadian affiliation: this work is invisible to an affiliation-only frame.
No Canadian affiliation. An affiliation-only frame, the usual design, would never have seen this work. It is one of the works that make the case for inverting the frame.

Bibliographic record

VenueInternational Journal of Data and Network Science · 2024
Typearticle
Languageen
FieldSocial Sciences
TopicSMEs Development and Digital Marketing
Canadian institutionsnot available
Fundersnot available
KeywordsPaceRelevance (law)Digital contentDigital marketingContent marketingThe InternetContent (measure theory)MarketingMarketing researchComputer scienceBusinessKnowledge managementWorld Wide WebPolitical science

Abstract

fetched live from OpenAlex

AI is tanking different functions of businesses, and marketing is no exception. Digital marketing is gaining pace with the advancement in technology and the internet. The research aims to find the answer to the research question that marketers can benefit from AI in content creation for the digital market. The study also finds the relevance and use of AI in content creation and develops an AI infrastructure adoption model for content creators in digital marketing. The findings of this study were compiled using a systematic literature review that adhered to the Preferred Reporting Items for Systematic Reviews (PRISMA) statement and the criteria established by Meta-Analyses. The findings revealed that using AI in content creation provides personalized data, which helps the creators make relevant, targeted, and specific content. The research also finds that AI alone is not mature enough to carry out the whole content creation procedure as there is some limitation attached, especially regarding ethical implications. That’s why human surveillance of AI systems involved in content creation for the digital market is needed.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

Full frame distilled prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.

metaresearch head score (Codex)0.003
metaresearch head score (Gemma)0.001
Version: codex-gemma-dda1882f352aValidation status: machine_predicted_unvalidated
Candidate categoriesScholarly communication
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: Empirical
Teacher disagreement score0.709
Threshold uncertainty score1.000

Codex and Gemma teacher scores by category

CategoryCodexGemma
Metaresearch0.0030.001
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0000.001
Science and technology studies0.0000.000
Scholarly communication0.0010.002
Open science0.0010.000
Research integrity0.0000.000
Insufficient payload (model declined to judge)0.0000.000

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.075
GPT teacher head0.347
Teacher spread0.272 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it