Examining the Influence of Nostalgic Versus Informative Advertising on Persuasion Process and Brand Attachment
Why this work is in the frame
A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.
Bibliographic record
Abstract
Nostalgia is actually a concept with great interest for researchers in different domains such as marketing. Several studies underlined the potential that nostalgia has for persuasive advertising. Despite theoretical relevance, little is known about the real impact of nostalgic advertising style on brand attachment. This research investigates the impact of the ad capacity to evoke nostalgia on persuasion process and brand attachment in the food industry. To test the relationship between variables, an experiment including two different advertisement style was conducted on 360 individuals in Tunisia. We used structural equation modelling to test the conceptual model. The results indicated that nostalgic ad has some more favorable responses of consumers than the informative ad. Also, it appears that past orientation has a positive impact on nostalgia proneness that can explain the positive reaction of the individuals to the nostalgic ad and brand attachment. This research provides empirical insight into the brand attachment literature and can be considered as a source of information for managers who wish to target consumers through nostalgic persuasive communication. Limitations and future research directions are stipulated.
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Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.001 | 0.001 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.000 | 0.000 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it