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Record W4391378488 · doi:10.1162/99608f92.e3d09bff

Discerning Audiences Through Like Buttons

2024· article· en· W4391378488 on OpenAlexafffund
Carina Albrecht

Bibliographic record

VenueHarvard Data Science Review · 2024
Typearticle
Languageen
FieldPsychology
TopicCommunication in Education and Healthcare
Canadian institutionsSimon Fraser University
FundersSimon Fraser University
KeywordsAestheticsArtComputer science

Abstract

fetched live from OpenAlex

The 'like button' is a ubiquitous and infamous feature of social media platforms. 'Likes' ostensibly allow users to interact and engage with one another, but platform developers hope that data generated by users' likes allows them to model, predict and even manipulate both individual and collective affective states. This Mining the Past column by communication scholar Carina Albrecht explores the history of the like button from "Little Annie," developed at CBS in the mid-twentieth century, to the Cambridge Analytica scandal. Throughout this history, researchers and tech developers hoped to make 'subjectivities 'emotions, preferences, personalities, political orientations-into 'objectivites'; they sought to turn inner worlds into profitable data. Albrecht's history reveals that the like button is best understood not as a passive recorder of preexisting affect and sentiment, but rather as a data technology that generated the emotive effects the button claimed to measure.

Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.

How this classification was reachedexpand

Full frame machine prediction

Teacher imitation

Not calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.

metaresearch head score (Codex)0.003
metaresearch head score (Gemma)0.018
Version: metacan-v3-hybrid-931329e0061cValidation status: machine_predicted_unvalidated
Candidate categoriesnone
Consensus categoriesnone
DomainCandidate signal: none · Consensus signal: none
Study designCandidate signal: Observational · Consensus signal: none
GenreCandidate signal: Empirical · Consensus signal: none
Teacher disagreement score0.024
Threshold uncertainty score0.081

Distilled classifier scores by category (both heads)

CategoryCodexGemma
Metaresearch0.0030.018
Meta-epidemiology (narrow)0.0000.000
Meta-epidemiology (broad)0.0000.000
Bibliometrics0.0020.001
Science and technology studies0.0020.002
Scholarly communication0.0070.009
Open science0.0010.002
Research integrity0.0010.002
Insufficient payload (model declined to judge)0.0240.005

Machine scores (provisional)

The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.

Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.

Opus teacher head0.291
GPT teacher head0.547
Teacher spread0.257 · how far apart the two teachers sit on this one work
Validation statusscore_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it

Classification

machine, unvalidated

Machine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.

The models applied no category: nothing in the taxonomy fit this work.
Study designObservational
Domainnot available
GenreEmpirical

How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".

Quick stats

Citations1
Published2024
Admission routes2
Has abstractyes

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