Battle of the Brand: Brand Attachment Inoculates Against the Negative Effects of Ad Repetition
Why this work is in the frame
A frame that forgets how it found something cannot be audited. These are the routes that admitted this work.
Bibliographic record
Abstract
Substantial research has shown the negative effects of repeated ad exposures. The present research contributes to this literature by introducing an important moderator: personal attachment to the brand. Our results provide new insight by considering how ad wearout could threaten one’s relationship with an important brand, and demonstrating that stronger personal brand attachment slows ad wearout. Three studies show this using both natural measures and controlled manipulations of personal brand attachment. A final study links this effect to differences in the underlying cognitive thoughts, rather than direct affective responses. People with a stronger attachment generated more positive thoughts to counter negative thoughts, which could reflect a response to combat threats to their brand connection. Overall, our results introduce an important moderator of wearout effects, and provide further insight into why stronger brand attachment can buffer the negative of repeated ads.
Fetched live from OpenAlex and de-inverted. Abstracts are not stored in this database: the inverted indexes are 8.6 GB of the frame’s 9.3 GB of text, and the host has 13 GB free.
Full frame distilled prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. Learned from the 10,348 direct Codex labels and 10,348 direct Gemma labels. Candidate is the union of thresholded teacher heads; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels or direct frontier model labels.
Codex and Gemma teacher scores by category
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.000 | 0.000 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.000 |
| Bibliometrics | 0.000 | 0.000 |
| Science and technology studies | 0.000 | 0.000 |
| Scholarly communication | 0.000 | 0.001 |
| Open science | 0.000 | 0.000 |
| Research integrity | 0.000 | 0.000 |
| Insufficient payload (model declined to judge) | 0.000 | 0.000 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from it