Election Interference and Online Propaganda Campaigns: Dynamic Interdependencies on Facebook, Google Trends, and the New York Times
Bibliographic record
Abstract
The relationship between propaganda campaigns, news outlets, and search patterns is of significant interest to political authorities and academic scholars from various disciplines. We explore these dynamic relationships using 3,500 Facebook propaganda advertisements, 167,000 New York Times stories, and hundreds of Google Trends searches for terms from the advertisements and articles in the two years preceding the 2016 US presidential election. The data indicate that propaganda campaigns utilize random content infrequently and instead follow specific Google search patterns. Depending on the subject matter, Facebook advertisements can anticipate the New York Times. In the contexts of immigration, racism, and the LGBT community, such patterns of content adaptation are more prominent. We use the results to provide policy and research recommendations.
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How this classification was reachedexpand
Full frame machine prediction
Teacher imitationNot calibrated prevalence, not ground truth. Human validation pending. The Gemma side is a direct model label for every work in the frame, read from the title-only record. The Codex side is a classifier learned from the 10,348 direct Codex labels and calibrated to design-weighted sample rates; fields without enough sample support carry no Codex call. Candidate is the union of the two sides; consensus is their intersection. These outputs are machine_predicted_unvalidated and are not human labels.
Distilled classifier scores by category (both heads)
| Category | Codex | Gemma |
|---|---|---|
| Metaresearch | 0.002 | 0.015 |
| Meta-epidemiology (narrow) | 0.000 | 0.000 |
| Meta-epidemiology (broad) | 0.000 | 0.001 |
| Bibliometrics | 0.003 | 0.006 |
| Science and technology studies | 0.001 | 0.001 |
| Scholarly communication | 0.005 | 0.004 |
| Open science | 0.000 | 0.002 |
| Research integrity | 0.001 | 0.002 |
| Insufficient payload (model declined to judge) | 0.008 | 0.001 |
Machine scores (provisional)
The two teacher heads of the student model, read on this work. A score orders the frame for review; it never asserts a category, and the validation status ships verbatim with every row.
Baseline scores from an immature model (maturity gate not passed, 7 training rounds). Scores rank; they never assert a category.
score_only:v0-immature-baseline · verbatim from the scoring run: score_only means the number may rank works, and no category label ships from itClassification
machine, unvalidatedMachine predicted; a candidate call from one source (direct Gemma or distilled Codex), not a consensus.
How this classification was reached, model by model and score by score, is at the end of the page under "How this classification was reached".